One of the very critical pieces for business success is the the business ecosystem, the network of service providers, suppliers, resellers etc. that help an enterprise create and deliver value to it's customer.
As industries and businesses mature, there is a greater and greater portion of this value that gets created outside the enterprise, in order to achieve speed, cost advantage and scale.
Collaboration software in turn is like the overarching Information and Communication system that help the enterprise manage these relationships and engagements more efficiently.
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